Volume 4, No 1 (6) Spring 2011

THE ROLE AND FUNCTION OF PUBLIC RELATIONS IN CONTEMPORARY SOCIETY. PR BETWEEN SERVICE FOR AN ORGANIZATION AND THE PUBLIC

Editor: Michał Głowacki, Guest Editor: Jerzy Olędzki

Table of contents:

Editor’s introduction: Public relations in a democratic society (Jerzy Olędzki)

Public relations and strategic management: Institutionalizing organization-public relationships in contemporary society (James E. Grunig)

Reconsidering contemporary public relations: Theoretical engagement of practitioners in a communication society (Astrid Spatzier and Benno Signitzer)

A walk in the public relations field: Theoretical discussions from a social media and network society perspective (Kaja Tampere)

Public relations in society. A new approach to the difficult relationships between PR and its environment (Olaf Hoffjann)

Contextualizing and redefining authenticity in organizational communication (Natascha Zowislo-Grunewald and Jurgen Schulz)

Public relations and trust in contemporary global society: A Luhmannian perspective of the role of public relations in enhancing trust among social systems (Chiara Valentini and Dean Kruckeberg)

The role and functions of government public relations. Lessons from public perceptions of government (Maria Jose Canel Crespo and Nazareth Echart)

PR, politics and democracy (Sigurd Allern)

Public relations without ethics will face the same fate as propaganda (Jerzy Olędzki)

The role of PR in healthcare and social insurance reform in Poland and the United States (Michael Szporer and Jacek Barlik)

 
Referees: Beata Ociepka – University of Wrocław (Poland) and Jane L. Curry – Santa Clara University (USA)
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